As businesses and customers compete for each other online, local search is becoming an increasingly important part of online marketing.
Businesses are in fierce competition to get noticed in search engine results. And here is why:
- Search is moving away from desktop
- Traffic from local searches converts better
- Google supports local business
- Google is constantly redefining search results to serve users better
- There is less competition in local search than in global search
Google My Business Profile – Google My Business is a program that allows you to fill out all of the information about your business. Google uses this information to have a complete understanding of your business and to determine how to rank your agency in the search results. It is best practice to claim your profile and provide accurate information to Google so they’ll your agency in the search results. It is best that you answer every question they ask about your agency with as much details as possible making sure to use keywords you want to rank for. Make sure your business profile is 100% filled out. Previously, this product has been called Google+ and/or Google Places so you might already have a profile setup. If so, make sure it is up to date with all of your information and link to your website, business address, etc.
Setup a Places for Bing Profile – Don’t forget about listing your agency with other search engines such as Bing. Bing powers more than 33% of US searches. Bing Places lets you setup your profile for your agency’s information such as location, phone #, link to you website and hours of operation. You should answer all the questions they ask about your agency as completely as possible and you can upload images as well.
And that is just the beginning! You should also look into claiming your profile on sites such as Yelp.com, YellowPages, FourSquare, LinkedIn and others.
Still Confused or Overwhelmed? Here is how we can help, by setting up your local profiles for you… Let us handle your online business marketing so you can get back to doing what you do best – running your company.
Contact Us Today at 805-405-1516 or fill out our form to learn how we can help take your business to the next level